After a successful launch, Hydrant's business expanded rapidly with additional products in the pipeline. Managing this growth whilst maintaining a strong brand voice became difficult to balance as a new company. Before releasing new products, Hydrant knew there was a need for a rebrand. Through Curated, Hydrant had scope to choose the right team that could fit within an already successful business model, but revamp its brand identity and image.
"Curated is our go-to partner that helps us to accelerate our growth."
Before releasing new products and flavours, Hydrant needed access to Curated's world-class teams to create an empowering brand image.
With already having a highly reputable company and devoted clientele, Hydrant was able to have a clear brief on where they needed the company to be after its rebrand.
By Hydrant knowing their sweet spots, having the right team meant fitting within the brand's brief and understanding the product's success, whilst giving the brand image and voice a new life.
Hydrant's rapid growth meant they needed to move fast on the rebrand, which was made easier by having real proposals from world-leading creative teams.
Having known where their budget and cost controls needed to be, Hydrant were able to project these when meeting Curated's teams.
Tate Projects is a brother and sister design duo from New York City. As Brooklyn natives, Nate and Mary-Kate's creative forces align with Nate as a creative art director and designer, and Mary-Kate also a creative director focusing on copy-writing - making them the perfect Curated team. Both inspired by travel and food, they feed their creative love from their world and cultural experiences.