This is one of our favorite questions because it allows us to share more about what Curated is all about.
A few years ago, we noticed a shift in the way people work – thanks in large part to the evolving priorities of high-growth brands. Working within these organizations, we felt the need for more flexible + affordable options than what was available: full-time hires and big agencies.
There was no place to go for an alternative, no process to find partners for work that couldn’t be done ‘in house.’ So we created an entirely new workforce of Boutique Teams. We brought together and vetted 5K+ small agencies so brands could access flexible talent, on demand, for all their digital + creative needs.
Bo-working (yes, we’ve named it) comes with several benefits, especially in the time of remote. Here are a few of the advantages that small agencies have over the alternatives.
In an ever changing world – where budgets and business priorities shift quickly – flexibility and affordability are key.
Unlike a big agency or full-time hire, small agencies don’t require high overhead or annual retainers. This means they can adapt as your business goes through trials and errors, pivoting quickly if needed.
We’ve also found that small agencies are often open to working on short-term contracts or on a month-to-month structure. This pretty much eliminates all risk. It allows you to test the relationship and outcome. This is key for launching initiatives like paid media – and evaluating what does and doesn't work for your brand.
Finally, our brief process means YOU set the budget. You won’t be bombarded with pitches that are out of range or over budget. We only invite vetted teams, curated for you, to submit pitches for your project.
Oftentimes, partners over-promise and under-deliver. This is true for freelancers who claim to be experts in everything and big agencies who claim they can ‘do it all.’ We’ve found that approach to be unreliable and not what our Curated Members are looking for.
Boutique Agencies are true specialists in their fields. Oftentimes, they were the former digital directors of creative leads in-house who left to start their own thing with a partner or two. Boutique agencies don’t span many verticals; they focus on a few things (i.e. branding or paid social) and do them very well. They know their industry better than anyone else, which is why working with them on your most important projects is so beneficial.
What’s more, there’s power in numbers. For example, if you need content, Boutique Agencies are often composed of a photographer, videographer, and editor – a one-stop shop instead of hiring 3 different people to get what you want.
We consider projects ‘one-time’ initiatives that move the needle, yet can’t often be fully executed by your internal team. Boutique Agencies are perfect for this. They help fill the gaps in an affordable and collaborative way.
We know that project-based work is often last minute, and our process accounts for this. We deliver you pitches from vetted teams within days, and yes, those teams are ready to work. No waiting around.
Remote is the new reality and the foundation of Curated’s ethos. It celebrates a freedom that physical ‘office space’ once confined. There are no boundaries with bo-working – the best talent is now accessible and affordable, no matter their location. Colleagues no longer need to sit together to ‘get it done.’ And we believe that this new way of working is best accessed through the Curated Process.
We hope this guide helps. As always, if you have any questions, you can reach out to your Account Lead or send us a quick message via chat.