How To: Write a Brief

How To: Write a Brief

Let’s talk briefly about briefs.

A brief is a summary that outlines everything you’re looking to execute on and, most importantly, what you hope to accomplish with your project. It’s the one thing all players – your Account Lead, colleagues, manager, & agency partners — can turn to for direction.

Between our brief template + the support of your Account Lead, we’re confident our process will get you both the agency and results you’re looking for. This guide outlines everything you need to know (and more) to get started.

The Importance of a Good Brief

At Curated, we consider briefs the starting point for every project. Since there are many ‘players’ within a project, a good brief is crucial to a project’s success.

- For YOU, the client: the brief is your opportunity to clearly define your needs, budgets, expectations, and timeline. Simply put, it helps you wrap your head around your project’s needs.

- For our Curators: the brief helps determine what agency partners will be the best fit for your brand and project. We consider everything from your budget to brand aesthetic when inviting a team to submit a proposal.

- For our Agencies: the brief helps them craft a tailored proposal and set the scope of work (SOW). A proposal includes pricing per deliverable, start date, additional considerations, and most importantly why they should be chosen to work on your project.

The Key Components of a Brief

The more details you can share, the better. Within the Curated platform, you’ll be guided through the entire process, which includes the following:

- Project Overview: the topline including project name, a short summary, and your goals.

- Project Details: it’s here where you’ll include budget, start date, where you’d like your agency to be located, etc.

- Project Deliverables: an outline of the various components of your project. Some projects may only have one deliverable (i.e. strategy), while others are more complex with multiple phases and deliverables (i.e. strategy, design, development, & management).

- Misc. Considerations: if the above doesn’t cover it, include anything you haven’t noted. If you have things that readers ‘must know’ or important FYIs around your brand, list them here.

What If I Don’t Know How to Write a Brief?

That’s totally OK. This is where your Account Lead comes in and can assist with writing your brief (start to finish) or even giving it a final review before posting. Expert knowledge is what sets Curated apart.

We understand that it might be your first time building an app or launching a brand. In that case, it’s hard to know where to start. Our Account Leads are industry experts who know how to outline your project perfectly. They’ve seen it all and know what successful companies have done in the past.

Can I Make Changes or Edits to My Brief?

Of course! It’s important to remember your brief is a starting point. Details around your project can always be clarified on calls with your ‘shortlist’ of teams, and again with your selected agency. Remember a project scope isn’t final until you’ve signed a SOW (scope of work).

And, because good things take time, you can always save a draft brief. Take your time; ask your Account Lead for advice, or even share your brief internally for approval.

When My Brief Is Finalized – What’s Next?

Now comes the fun part! Once your brief is finalized, it’s ready to post.

To unlock tailored proposals from Curated’s community of vetted agencies, post your project by purchasing a ‘Project Credit’ ($399).

From there, expect to receive project proposals within about 5 days (or less). Compare that to doing the whole agency search yourself, running multiple interviews, and trying to explain yourself over and again – for the average project, all can take 4 weeks or more. Companies need to move fast. That’s why they use Curated.

Remember – it all starts with a great brief!

We hope this guide helps. As always, if you have any questions, you can reach out to your Account Lead or send us a quick message via chat or at